National Tourism Data

VisitBritain, the national organisation for tourism in England provide national and international tourism statistics and trends via the 'Market Intelligence and Research' section of their website. To visit click here.

Attractions Monitor

VisitBritain's England Attractions Monitor is an online panel created to help provide the attractions industry with rapid feedback on current trends in visits to attractions in England. It incorporates recent visit trends and questions relating to business confidence for the forthcoming quarter including:

• Visit expectations for own attraction.
• Opinion of business prospects for attractions industry generally.
• Opinion of business prospects for own attraction.
• Reasons for own attraction's business prospects.
• A 'hot topic' question to gauge the industry's opinion on a key issue.

To view VisitBritain's most recent Visitor Attraction Monitor reports on their website click here. 

The Survey of Visits to Visitor Attractions

VisitBritain's survey of Visits to Visitor Attractions is conducted annually to monitor visitor trends to attractions in England. For South West attractions only see:
Survey of Visits to Visitor Attractions 2008 (PDF) 

To take part or read the full national report on VisitBritain's site, click here.

Please be aware that the Visits to Visitor Attractions Survey is a self completion survey. There is no obligation for any visitor attraction to supply data and VisitBritain does not verify data provided by an attraction beyond a basic 'sense check'. In addition, visitor attractions have the option of taking part in the survey anonymously, meaning not all visitor attractions that participate in the survey are named in the report or included in ranked lists of attractions.

In addition, the Association of Leading Visitor Attractions (ALVA) also gathers visitor figures for the country's leading attractions. To visit their website, click here.