Total number of trips (Day & staying visits) | 118,758,000 |
Total visitor related spend | £9.3 billion |
Total employment (Full Time Equivalent) | 194,072 |
Total employment (Estimated actual) | 262,170 |
Proportion of total regional employment | 10% |
Sector | Spend (millions) | Percentage % |
Accommodation | £1,654 | 19% |
Shopping | £2,252 | 26% |
Food & Drink | £2,704 | 31% |
Attractions / Entertainment | £965 | 11% |
Travel & Transport | £1,248 | 14% |
Destination | Trips (millions) | Nights (millions) | Spend (millions) |
South West Region | 22.7 | 98.7 | £4,642 |
Cornwall | 4.9 | 24.9 | £1,147 |
Devon | 6.1 | 26.1 | £1,299 |
Dorset | 3.7 | 15.2 | £691 |
Former Avon | 3.1 | 10.6 | £546 |
Gloucestershire | 1.5 | 4.9 | £236 |
Somerset | 2.8 | 11.1 | £422 |
Wiltshire | 1.6 | 5.4 | £265 |
Destination | Trips (millions) | Spend (millions) |
South West Region | 96 | £4,180 |
Cornwall | 9.9 | £431 |
Devon | 19.9 | £876 |
Dorset | 14.4 | £611 |
Former Avon | 15.7 | £743 |
Gloucestershire | 11.5 | £480 |
Somerset | 13.9 | £593 |
Wiltshire | 10.8 | £447 |
These facts were taken from South West Tourism's 'Value of Tourism Report 2007.' Visit our document library to read the full report and previous reports by clicking here.
Q. To what extent will you change your business plans/operations in the future as a result of the 2012 Games?
96 votes in total so far
South West Tourism Ltd, Woodwater Park, Exeter, Devon EX2 5WT
Tel: +44 (0)1392 360050 Fax: +44 (0)1392 445112 Email: post@swtourism.org.uk
