Total number of trips (Day & staying visits) | 118,014,000 |
Total visitor related spend | £9.4 billion |
Total employment (Full Time Equivalent) | 198,457 |
Total employment (Estimated actual) | 268.894 |
Proportion of total regional employment | 11% |
Sector | Spend (millions) | Percentage % |
Accommodation | £1,665 | 18% |
Shopping | £2,335 | 26% |
Food & Drink | £2,790 | 31% |
Attractions / Entertainment | £980 | 11% |
Travel & Transport | £1,270 | 14% |
Destination | Trips (millions) | Nights (millions) | Spend (millions) |
South West Region | 21.2 | 92 | £4,622 |
Cornwall | 4.5 | 23.1 | £1,210 |
Devon | 5.3 | 22.9 | £1,118 |
Dorset | 3.5 | 15.1 | £739 |
Former Avon | 3.1 | 10.1 | £597 |
Gloucestershire | 1.5 | 6.1 | £284 |
Somerset | 2.5 | 9.7 | £409 |
Wiltshire | 1.6 | 5.0 | £264 |
Destination | Trips (millions) | Spend (millions) |
South West Region | 96.8 | £4,418 |
Cornwall | 9.9 | £452 |
Devon | 19.9 | £918 |
Dorset | 14.6 | £656 |
Former Avon | 15.9 | £787 |
Gloucestershire | 11.6 | £507 |
Somerset | 13.9 | £623 |
Wiltshire | 11.0 | £474 |
These facts were taken from South West Tourism's 'Value of Tourism Report 2008.' Visit our document library to read the full report and previous reports by clicking here.
If you have any questions about our research, please contact our research team.
Paul Haydon
Manager of Research
(01392) 229 358
phaydon@swtourism.org.uk
Alan Poots
Researcher
(01392) 229 504
apoots@swtourism.org.uk
South West Tourism,
Sterling House,
Dix's Field,
Exeter EX1 1QA
Email: post@swtourism.org.uk
