Regional Tourism Data

Tourism information, statistics and data relating to the South West region is provided by South West Tourism's research team and partners. The sub-sections below outline the content of the research projects and provide links to where you can download the reports from our document library.

The Non-Regular research projects page contains some of the key research projects undertaken by South West Tourism in recent years and may also be of interest to you.

Do you want access to regional and national research? 

If the answer is yes, you could have access to all of the latest regional and national research on a regular basis and keep one step ahead of the competition.
 
South West Tourism produces a monthly research e-newsletter to keep you up to date with all of the latest tourism related market intelligence to help you with your business planning and marketing.
 
If you would like to receive free monthly research updates and be part of this research process please click here.

Scroll down to find a range of research

Value of Tourism 

The Value of Tourism report aims to paint as comprehensive and detailed picture as possible of the economic position of tourism in the South West, drawing together evidence on the volume and value of tourism from a number of sources and presenting it as a coherent whole. The report is split into county/district sections.
Value of Tourism 2007 folder
Value of Tourism Archive
Value of Tourism, Explanation of Process document

South West Visitor Survey 

This annual face to face survey gathers information on visitors to the South West including: visitor profile, characteristics of their visit, how they booked accommodation, activity participation, opinions on the South West environment, and visitor satisfaction.
South West Visitor Survey 2008
South West Visitor Survey archive

 South West Facts

This document contains information on the volume and value of tourism trips taken by UK residents to the South West region. It covers: purpose of trip, spend, transport used, length of stay, region of residence, accommodation used, age, social economic group, date of trip and party size.

'South West Facts' data is taken from The United Kingdom Tourism Survey (UKTS), commissioned and funded by Visit Britain.
South West Facts 2007
South West Facts archive folder
For data for years prior to 2000 please contact us.

The International Passenger Survey (IPS) 

The International Passenger Survey (IPS) is a sample survey of overseas passengers entering and leaving the UK by air, sea and the Channel Tunnel. It contains data on the number of staying visits, total number of nights and spend at a national, regional and county level.

Interviewing takes place at all major airports, seaports, on Eurostar shuttles and at rail terminals.
International Passenger Survey Report 2007
International Passenger Survey archive

Survey of Visits to Visitor Attractions

VisitBritain's survey of Visits to Visitor Attractions is conducted annually to monitor visitor trends to attractions in England.
Survey of Visits to Visitor Attractions 2007 (South West attractions only)
To take part or read the full national report on VisitBritain's site, click here.

How's Business? Surveys

This survey gathers information from South West tourism businesses across all sectors on how they have performed recently and how they feel they will perform in the coming weeks.
How's Business? Survey archive 
For more information and to take part in the survey click here.

Occupancy Data

These surveys gather occupancy levels throughout the year from self-catering and serviced accommodation providers in the South West. The reports are split by county.
Occupancy archive
For more information on how you can take part in the surveys and receive regular reports here.