Every day for a week, starting Monday 1st March, Metro newspapers across the UK featured a half page competition, focusing on South West England. The Metro is the main newspaper for commuters in 16 UK cities including London and Birmingham, and enjoys a daily circulation of over 1.3 million and readership of 3.2 million.
Our partners in the campaign include VisitCornwall, VisitDevon and Somerset Tourism Partnership who have helped organize some great prize breaks and will receive additional coverage in this campaign designed to encourage visits to the region on the back of our wonderful food and drink.
Date added: Thursday 4th March 2010
Latest updated: Wednesday 28th July 2010
Olympic Games Views Update
Highways Agency Summer Getaway Campaign
Ensuring support for tourism
Tools to help you profit from going green
South West Tourism,
Sterling House,
Dix's Field,
Exeter EX1 1QA
Email: post@swtourism.org.uk
Comments
Bryn Jones, Marketing & Public Relations Manager, Visit Wiltshire
Thank you for your comment Nikki. We took the decision when we bought into the campaigns that given that our members pay us an annual membership fee that should encompass the majority of our promotional activity, we would pay centrally for Wiltshire to participate in the 'Towns & Cities' and 'Country Breaks' campaigns. This highlights how we are representing our members in such campaigns at no extra cost to them. In addition, The Metro campaign is linked to the Gastro / Fine Dining and as such would not be that relevant to members such as Vintage Cars - we chose the campaigns that would bring the most benefit to our members overall.
Comment made: Monday 15th March 2010
Geoff Vaughan, Campingninja
Great work SWT. Liked it alot
Comment made: Monday 8th March 2010
Nikki Green, Vintage Classics
I am more than a little annoyed not to have known about this in advance - yet again Tourism Businesses in Wiltshire are frozen out of this opportunity! Who decides who is in and who is out Cornwall / Devon / Somerset/ Wiltshire etc? We pay twice (Bath and Wiltshire VisitBoth) to participate in the tourist activity that goes on in SWT area and are located close to the mainline out of London (and we even pick up clients who arrive by train!).Frankly what are we paying for when we never get to hear about these opportunities until 4 days into an "event"!Come on Wiltshire - how about informing your membership about events like this - after all we do pay for your service.
Comment made: Monday 8th March 2010
Anonymous
I assume it is too late, but we would be happy to colaborate on a promotion of this sort. We run green woodworking, and craft courses in our woodland workshop as recently featured on the BBC Mastercrafts program with Monty Don.please don't hesitate to contact me about any collaboration opportunities.best wishesGuy www.mallinson.co.uk
Comment made: Friday 19th March 2010
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