Our Strategic Work

The London 2012 Olympic and Paralympic Games

Launch of 2012 Games website for tourism businesses

In partnership with London 2012's Nations and Regions Group, VisitBritain have launched a new tourism website, dedicated to helping the tourism industry get involved with the 2012 Games. If you work in tourism and want to know more about the London 2012 Olympic and Paralympic Games, Tourism2012Games.org is the website for you.

You'll find information about how the UK is preparing to host the biggest event in the world and how your business can make the most of the Games - including how to make your business more accessible and brand protection guidelines to help you understand what you can (and can't) say about the Games in your marketing materials. And don't forget to sign up to the Tourism2012Games free e-newsletter to keep up to date as the Games draw near!

Go to: Tourism2012Games.org

What will an Olympic Games based in London bring to the South West?

The London 2012 Olympic and Paralympic Games have been hailed as an opportunity to develop sport, increase tourism and increase economic activity throughout the UK. With the spotlight on the UK and the region for 2012, tourism businesses have an unrivalled opportunity to present a positive picture as a destination. There will no doubt be an increased interest in the region attracting international media attention, which will showcase the South West to a national and global audience.

The opportunity to draw attention to the region's products and services will be unprecedented for present and future business. Capitalising on the region's strengths will maximise the potential and enable us to minimise the risks that the London 2012 Games will bring. The South West Regional Development Agency (South West RDA) and South West Tourism (SWT) are able to offer help and advise on various issues relating to tourism and the London 2012 Games, and can signpost the industry to relevant partners, including the Destination Management Organisations within the region.

The London 2012 Olympic and Paralympic Games: Potential benefits to the South West (PDF).

This report highlights the potential benefits the London 2012 Olympic and Paralympic Games will have in the South West region and outlines the South West Regional Development Agency's and South West Tourism's work to capitalise on this. Click on the image to download the report.