Our Strategic Work

The London 2012 Olympic and Paralympic Games

Passing the baton The London 2012 Olympic and Paralympic Games have been hailed as an opportunity to develop sport, increase tourism and increase economic activity throughout the UK. What though, will an Olympic Games based in London bring to the South West?

With the spotlight on the UK and the region for 2012, tourism businesses have an unrivalled opportunity to present a positive picture as a destination. There will no doubt be an increased interest in the region attracting international media attention, which will showcase the South West to a national and global audience.

The opportunity to draw attention to the region's products and services will be unprecedented for present and future business. Capitalising on the region's strengths will maximise the potential and enable us to minimise the risks that the London 2012 Games will bring. The South West Regional Development Agency (South West RDA) and South West Tourism (SWT) are able to offer help and advise on various issues relating to tourism and the London 2012 Games, and can signpost the industry to relevant partners, including the Destination Management Organisations within the region.

The London 2012 Olympic and Paralympic Games: Potential benefits to the South West.

This report highlights the potential benefits the London 2012 Olympic and Paralympic Games will have in the South West region and outlines the South West Regional Development Agency's and South West Tourism's work to capitalise on this. Click on the image to download the report.