In an exciting development promoting overseas tourism on the Isles of Scilly, Urlaub Cornwall the Truro based marketing company, are offering the first packaged holidays for Germans visitors to the islands in partnership with a large German tour operator Thoba Reisen based in Oberammergau. Holidaymakers from Germany, Austria and Switzerland are Cornwall’s most important inbound tourism market.
Announcing the new venture Niall MacDougall, managing director of Urlaub Cornwall, said “Having organised a number of holidays on Scilly for German clients in recent years we knew there were still barriers to converting more of our enquiries in to actual bookings. The uncertainty around the logistics of getting to the islands plays a part, as well as the additional transport costs themselves.”
The package holidays include travel to Scilly and a range of accommodation, initially with the option of flights in to Bristol as the starting point. Urlaub Cornwall are able to promote them. “These products are being offered at a guaranteed price in Euros for the 2016 season giving clarity on cost to clients and security as packages are backed by a fully bonded German travel company. Over the next two months we’ll roll out new holidays targeting the long and short stay markets for Scilly. Promoting them via both companies’ websites means we’ll be able to expose the products to an audience of at least 500,000 online visitors a year”
The profile overseas of the Isles of Scilly, Cornwall and the wider South West is set to rise as the £5m of new money recently allocated by Central Govt to boost tourism comes on stream over the next 6 to 9 months. Niall added that ” For this money to make a real difference in the long term the private sector have to get involved to create a legacy rather than a one off burst of activity from our tourism bodies. At Urlaub Cornwall we have gained a great understanding of these markets over the last 5 years so we’re identifying new opportunities, creating targeted products and promoting them using innovative marketing strategies. ”